Read newsletter excerpts from these issues:

---

Forget Everything You've Read About Marketing and Advertising Online...It's All Bull!

Secrets of Creating Your Web Network of Strategic Partners

How To Create a UWP (Unique Web Proposition)

Targetcasting

Building Circles of Traffic and Profits

Plus the Entire Web Letter's Guide to Creating a Web Page, for those new to the Web.

All the materials in The Web Letter are Copyright 1995-98 Michael Declan Dunn and the Web Success Letter.

From: M. Declan Dunn
(dunn@webletter.net)

Dear Friend,

If you have been looking for tested, reliable information about building your Web business from professionals who are doing it in their own companies every day, listen very carefully.

Everything they say about the Internet is true; it is a multi-million dollar marketplace, it is cost-effective and simple to put on auto-pilot. Then why are so few people making serious money online if it's this easy?

The answer is simple; the majority of businesses online are ignoring what is right in front of their eyes. Understanding how the Web works for you is all that matters. Targeting leads, converting them into customers, and building a long term sales process is the key. The most important ingredient for business survival is your customer list, the ten percent of customers who can keep you in business for a long, long time. The Web Success Letter will teach you how to target these people and get them to be your customers for a long time.

Discovering how to build that list requires a mixture of technical knowledge, direct marketing principles, Web business surveys and trends, and ingenuity. That's much to ask from anyone, much less a normal business with limited time. Unless you have hundreds of hours to research, I can assure you that this lack of knowledge will undercut your results.

The Web Success Letter will show you everything you need to know to turn your Web business into a lean marketing machine including:

• The Four Steps to Creating Online Meeting Places
  This issue rips apart the myth of how people shop online, providing one of a kind insight into how the online marketplace can work to your advantage.

• The Six Power Principles of Direct Response Targetcasting
  Push Media is an exciting buzzword, but will lead to many failed businesses. Learn how to create a direct response online sales process to keep your customers buying AND returning. Discover how to turn Push Media into Profitable Marketing.

• The Ten Keys to Creating a Profitable Web Site
  This issue created a million hit site. The keys included here have launched many profitable businesses online and generated thousands of dollars worth of free advertising.

• Warning! Acting Like A Web Site is Some Glorified Ad Space Where You Do The Same Old Thing Can Be Hazardous to Your Business's Health

  Direct Response Part II: How To Generate the Seven Revenue Streams of a Web Site
  Taking Sam Walton's approach to building Wal-Mart (study your competitors and do it better), this report details the Seven Revenue Streams any customer should plan on using. Find out where your hidden revenue streams lie to put your Web business in the black.

• Forget Everything You've Read About Marketing and Advertising Online...It's All Bull!
  People have been studying old Internet books, trying to make what worked in 1995 work today. Learn about email marketing and how your business should build on the realities of the market, not the dreams of the Internet or tired, old ideas.

• Secrets of Creating Your Web Network of Strategic Partners
  Joint ventures, co-branding, and bundling your products with other related, non-competitive products is the secret to survival in business. Whether on the Internet or off, the need to find businesses that can help you build your future is crucial. Read how to really compete in the 1990s!

• How to Create a UWP (Unique Web Proposition) That Has Them Coming To Your Site and Begging For More
  Direct marketing is the rule of the Web. Why should someone buy from you instead of the other business? Define the reasons your customers buy, then give them what they want, and you'll help your Web Site become a success.

These are just a sample of what you'll receive with your Web Success Letter.

Sam Walton built Wal-Mart by studying the competition; the Web Success Letter does the same thing online for over 1,000 subscribers worldwide, in 7 countries. You're tapping into a system that has generated money based on one key principle:

The key is to build profit centers with specific marketing goals, not Web sites. Create a profit-making sales process, not an interactive dream that will make you poor!

Whether it's selling Web sites, generating leads for clients, or converting prospects into customers online, the Web Success Letter is consistently ahead of the national media when it comes to predicting profitable Internet trends. The Web Success Letter isn't a technical journal or hacker publication; it's a profitable resource of ideas for entrepreneurs to use to make money now! While others focus only on the latest technology, this newsletter explores ways to profit online like:

• Increasing the response rate to your free offer by 200%, building a mailing list of customers who want to keep in touch with you through follow up mailings;

• Utilizing the untapped potential of email to build a pipeline of interested prospects and customers, dramatically reducing marketing costs;

• Developing products with your customers as the primary source of feedback and ideas, building a relationship instead of selling products by addressing their expressed needs and filling them, selling more without working so hard;

• Using online direct marketing techniques instead of mass media advertising to make your job easier and more profitable, turning your Web site into a profit center;

• Reducing lead generating costs and increasing sales through a simple trick to determine who is likely to buy your product or service, and selling only to them;

• Creating an automated marketing system that always responds to your customers, allowing you to sift through emails for qualified leads, and pinpoint with extreme accuracy the customer base you want to sell to.

The Web Letter is designed for people and businesses who want to make money. If you want results from your Web sites, you've come to the right place. That's what this newsletter is about. As you read it, I want you to consider your own efforts online and where you can go for assistance. Free advice is nice, but it's free for a reason; it has little or no value.

"Free" is often more expensive than value you pay for; time is money in this market!

The funny thing is, most people waste time online. They talk about personal issues, surf the Web endlessly for hours and call it productive, and put off everything until a magical "tomorrow" when the tools of the Internet allow them to do what they want to do.

I've got news for you; if you can't do it now, the tools won't make a difference. And if you don't have a tremendous list of customers who want to work with you, your business won't be around that long. Being behind in technology is nothing compared to being in debt. Without customers, you'll be out of business.

What's your definition of Web Success?

I publish the Web Success Letter, write for many major publications, have developed Web sites for PBS and ABC, and created one of the most amazing interactive libraries online generating one million hits in a month! I'm not saying this to brag. The bottom line is, I learned both online and through extensive research with Web entrepreneurs exactly what works. Getting the Web Success Letter is like having a personal Web consultant with a finger on the pulse of the Internet market.

However, the Web Success Letter is more than a bi-monthly magazine. Each subscription includes: