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Part 4
Customer Acquisition and
Merchandising:
What You Must Know To Open Locked Doors of Profits With Your Affiliate
Program
"The only purpose of advertising is to make sales...Treat it as a salesman.
Force it to justify itself. Figure its cost and result. Accept no excuses."
Claude Hopkins, Scientific Advertising
Dear Friend,
It is not easy to cut through the bull of affiliate programs and get to the facts.
Too many programs are making the same mistakes, and making the industry look bad.
In this issue, we explore what is working and what is not, by focusing on the two
most important factors of affiliate marketing; customer acquisition and
merchandising. As they say, the rest is commentary.
Peace,
Declan
Overview
Customer Acquisition and Merchandising
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