Step 7. Off-line Exposure

The final step is to think of your affiliate network outside of the Internet. Many businesses focus so much on the Internet, they forget how easy it is to integrate physical locations into their Web Site via a simple Web browser.

For example, your affiliates will simply link to a Web Page. A travel agent in a physical office could use a computer and a Web browser, bookmark a Web page, and include this as a value added service to their customer base. A student in high school could offer your products as part of a Junior Achievement like program, generating free publicity and likely sales as well.

The off line exposure opportunity is not just via the expensive mediums of print, television, and radio. It can be integrated into retail storefronts and travel-related services offered every day. Creating a brand name in these frequently visited physical storefronts is as easy as setting up an affiliate online.

You can go to associations, groups, and corporations to set up such off-line exposure. Call it an Internet or simply an affiliate, you have the opportunity to expand your vision beyond the Internet. After all, if a travel agent fills in an order and sends it to you, is it any different than an affiliate generating a sale online?