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Help Affiliates Help Themselves
Making Online Ad Copy Believable For Your Affiliate Program
The following is an example of ad copy used by an affiliate that was improved through our process. This is followed by the email we exchanged, helping Lee focus his efforts and improve his results. Finally, I've included my first revision of his work to show how an effective email introduction can occur when you are more friendly, than formal.
NOTE: The use of the name Declan throughout is done simply for a general approach. Its not often your expert and the ezine owner have the same name...;-)
FIRST EXAMPLE: Lee's Version
To: Declan
Subject: Your Great EZine
Message:
Greetings Declan,
I have been studying over your Ezine ActiveAffiliate, and have found
it to be informative and very helpful in regards to finding out the
latest news in the e-business industry. I also noticed that your Ezine
keeps your viewer audiance informed by offering free ad space for
e-business ventures that will help e-business grow. One more way to
benifit your viewer audience would be to announce this new book from
Declan Dunn in your next few issues. This announcement below will be
mutuallly benificial to your Ezine as well as your readers.
WINNING THE AFFILIATE GAME, How To Turn the Quiet Revolution Of
Affiliate Programs Into Quick Profits. This is more than a book,
it's a complete Internet marketing system that can be plugged
in to your product or service to boost your profits. Visit
http://www.activemarketplace.com/cgi-bin/store/d.pl?index-17821
Declan Dunn is one of the leading experts on Internet marketing,
and this book he has written will help anyone with a small, medium, or
large business to boost sales by affilate networking. An example is
Amazon! They are an affiliate based giant.
Declan, I thank you for your help in this matter and if there is
anything I can do to assist you, please don't hesitate to email me here.
It's Ezine's like yours that benefit the e-business world so much.
Thank You,
Lee Erickson
Lee Erickson is my research analyst at ADNet, and working on promoting our Winning the Affiliate Program. Sharing the input on his ad copy shows the sy
RESPONSE
Hi Lee,
I'm going to go into this a bit harder than I do for most inquiries, because I want your ad copy to sizzle...and there's a new style developing.
You don't want to appear to be "salesy"; a sales message tells the reader that an outsider is dealing with them...we want to get you on the inside.
The Subject Line
>To: Declan
>Subject: Your Great EZine
A little too ego stroking; great is a meaningless word. I always like Patrick Anderson's "I really like your Ezine"; not as pitchy. Stroke, but don't just use the corny phrases. Great is meaningless...and frankly, one word descriptions of an ezine don't work as well as a name drop, like:
Declan, Your Ezine is Excellent...
>Message:
>Greetings Declan,
> I have been studying over your Ezine ActiveAffiliate, and have found
>it to be informative and very helpful in regards to finding out the
>latest news in the e-business industry.
What does this mean? This is a run on sentence with words that don't paint pictures. How about:
I was reading your ActiveAffiliate ezine and I'm a fan of it. Keeping up to date on the Internet is tricky, and your ezine really helps me quickly understand and act.
>I also noticed that your Ezine
>keeps your viewer audiance informed by offering free ad space for
>e-business ventures that will help e-business grow. One more way to
>benifit your viewer audience would be to announce this new book from
>Declan Dunn in your next few issues. This announcement below will be
>mutuallly benificial to your Ezine as well as your readers.
I also noticed you offer space for important tools to help you grow your Internet business. I have a recommendation of an important new training system specifically designed for affiliates. First, let me share a bit of background:
As a affiliate research analyst, I work closely with Declan Dunn in creating business plan for major affiliate networks like XOOM, Travelocity, and Network Solutions.
Declan has created the only training system for affiliates, called "Winning the Affiliate Game". You may have heard about this on the Internet; it shot up to number 1 on AssociatePrograms.com's Top 10 Affiliate Program list within two days of being released.
This is more than a book, it's a complete Internet marketing system that can be plugged in to your product or service to quickly boost your profits. Visit http://www.activemarketplace.com/store/17821 to see for yourself.
Declan has written the affiliate training system; it will help anyone with a small or large business to increase sales with affilate networking.
>
> Declan, I thank you for your help in this matter and if there is
>anything I can do to assist you, please don't hesitate to email me here.
>It's Ezine's like yours that benefit the e-business world so much.
>
>Thank You,
>Lee Erickson
>
One word of advice; drop the word e-business. I've tried it, and unless your IBM, it's a dud. Use Internet business, or even e-commerce, or even better, nothing with e...
Hope this helps, and the critique is meant to be constructive; see I really want you to generate the sales you want. As you know, the introduction and approach is everything.
Don't know if you have this book, but it's a must, and not expensive; get John Caples "Tested, Proven Advertising Methods"; the chapters on Headlines and Your First Sentence in a paragraph are must reading for any ADNet entrepreneur, just like Bob Burg's Endless Referrals.
Of course, as an affiliate who generates sales, you've already received our free copy of Bob's book...congratulations.
Peace
Declan
MY SUGGESTED AD COPY FOR REVISION
To: Declan
Subject: Declan, Your Ezine is Excellent...
Message:
Dear Declan,
I was reading your ActiveAffiliate ezine and I'm a fan of it. Keeping up to date on the Internet is tricky, and your ezine really helps me quickly understand and act.
I also noticed you offer space for important tools to help you grow your Internet business. I have a recommendation of an important new training system specifically designed for affiliates. First, let me share a bit of background:
As a affiliate research analyst, I work closely with Declan Dunn in creating affiliate business plans for major affiliate networks like XOOM, Travelocity, and Network Solutions.
Declan has created the only training system for affiliates, called "Winning the Affiliate Game". You may have heard about this on the Internet; it shot up to number 1 on AssociatePrograms.com's Top 10 Affiliate Program list within two days of being released.
This is more than a book, it's a complete Internet marketing system that can be plugged in to your product or service to quickly boost your profits.
Visit http://www.activemarketplace.com/store/17821 to see for yourself.
Thank You,
Lee Erickson
P.S. Please feel free to email or call if you have questions. When you put Declan's innovative sales training system into action, you notice results. I'd like to share one with you:
""I am writing to you for several reasons, but the most important is to thank
you for the opportunity to learn such priceless information from each of
your Affiliate Guides. In fact, this is the first time I have ever written
anyone to thank them for products that I purchased from them! Your guides
were so professionally written and packed with such powerful, well
researched information, I believe that you just may have underpriced them by
a few hundred dollars. Not that I am complaining..."
Ron Gage, http://www.instantsales.com
Compare the two and evaluate for yourself. One talks directly, in simple English; the other tries to impress with big words. Keep it simple; Lee is going to do an excellent job...you should see what he did with this revision. The power is in your network. Believe it...
Until next time....
Peace,
Declan
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