Welcome to Links to Sales November 1998 issue; inside you will find the changes in banner advertising and associate programs including:

• Going Beyond the Banner Ad: "Rich Media" Banner Ads, Sponsorships, and List Building

  With banner ad clickthroughs nosediving to less than 1%, new methods of marketing affiliate networks are being explored. Learn about ActiveBanners, sponsorships, and banner ad/email forms to increase response and success.

• The Insider Perspective: How To Turn Customers Into Affiliates

  In this ongoing column, we explore how to turn your customers into affiliates. The real network begins with your customers and giving them incentives to work with you again and again. Repeat business is the most profitable, and most often overlooked, key to successful affiliate programs.

• Case Study: Habitat In Action
  
  Habitat, Inc. has just launched its affiliate network. Discover how they targeted their customer base, selected affiliates, and are preparing for the biggest season for apparel online, Christmas 1998.

• How To Position Affiliate Programs For Optimal Profits
  
  These special excerpts are combined to show you how to position advertising at your Web Site and harvest email mailing lists without spamming. If you are an affiliate or want to empower your affiliates, this section is crucial to understanding the concepts of successful online positioning.

• Important News On Affiliate Programs

  Each month we feature important news; explore how CDNow has created a payment scale, plus an affiliate who found a way to sell books without Amazon.com, the secret of how Reel.com turned a video into 300,000 paying customers, and much more.

• The Truth About Internet Merchant Accounts and Real Time Credit Card Processing

  Merchant account provider Joe Kamenar reveals the ins and outs of setting up real time credit card processing online. And he doesn't always recommend it.

• How to Turn Your Web Site Into An Unstoppable Sales Machine

  Your ad copy is one of the most important tools online. Marlon Sanders shares his 12 Step CyberCopy formula. This is the formula for writing a sales letter to rocket your sales by a bare-bones minimum of 27%. This is one of the most important articles you can get your hands on; what he teaches really works.