Welcome to Links to Sales December 1998 issue; this special, extensive year-end issue features answers to the questions you have posed including:

• How to Recruit Your Affiliates: The Selection Process
  In response to the most often asked question -- how do I contact and recruit affiliates to my network -- we include the first plan to cover all the bases, including a sample email contact that was used to set up over 200 affiliates quickly via email.

• The Insider Perspective: Scientific Advertising/Internetworking Your Business
  This month we cover the Return on Investment (ROI) of your affiliate network, how to recruit affiliates, what you must know to roll out your program in terms of costs, and who to look to for help.

• What is The Net Asset Value (NAV) of Your Affiliates?
  Your Ultimate Assets: The Real Value of Affiliates: Each affiliate in your network is an asset, but are you getting all the value out of your network? Discover how to measure your success, how to count every value of your affiliate, empower the 20% of affiliates who do sell for you to sell more, and turn the 80% who do not sell for you into long term customers through preferred buying and consumer loyalty programs.

• Selecting Your Affiliates -- How To Create Your Area of Influence (AOI) in 30 Minutes or Less
  The insider news this month is about building your Area of Influence on the Internet. Explore how Mercedes Benz's model of customer acquisition can be applied to building your affiliate program on the Internet.

• How To Set Up An Associate Program
  Allan Gardyne covers all the bases on setting up an associate program; from pricing to selecting from the different companies, this overview is an excellent place to find out who you will work with. We thank him for generously sharing this article.

• Affiliate Case Study: The Cybrary
  Imagine if you could have 10,000 affiliates selling $12,000 a year for you; that's over $120 million a year. Sound impossible? Discover how one small Web Site is generating amazing profits for Amazon.com with little effort for either party. And this is just from the efforts of a small, niche, community Web Site.

• Tracking Your Success: How to Measure Your Affiliate Network Return on Investment (ROI)
  What are the start up and ongoing costs of an affiliate network? While there is no generic model -- because different products and services have different demands -- we have still constructed the first step in a complete, ROI model for affiliate networks. Stay tuned for further development.

• The 100% Guaranteed Affiliate Tracking System That Costs $20 a Month
  For those who want to start an affiliate program with little technology that generates dramatic results, read this article about a bare bones system that has absolutely no leakage. While it may not have all the bells and whistles of other systems, this creates a long term asset by guaranteeing your affiliates that they get paid no matter when the customer buys from you.

• Interview With Commission Junction
  Lex Sisney shares information about Commission Junction's innovative approach to Affiliate Networks.